Affiliate Paradise

I suppose with an average of 5-Stars my review ranking makes me the curmudgeon since I offer only 3-Stars. Dummies books many times become complicated because they flounder around instead of getting straight to the subject matter, this book is no exception. While offering a plethora of important and valuable information the writings start, stop and go back and forth too often. I was armed with a highlighter and notepad but found myself constantly referencing back and forth, forced to re-read passages to collect all the data important to optimize according to the authors recommendations.

An example is discussing topics, which engage the readers interest only to suddenly stop with, “More on this subject in Chapter X.” Ok, so I put my highlighter down until later. This becomes frustrating. Discuss highlights in the book with an introduction and get to the point in one place, not later in several places. The checklist offered on the inside cover is a nice highlight and covering the topics once again in an introduction should be enough and will lead to less confusion.

As with all tech books, without any fault to the author, the subject matter becomes dated quickly. This is the case with SEO for Dummies but the basics offered are valuable as a starting point in optimizing your web site. Although keywords, content and reciprocal linking are stressed heavily, my own inadvertent experiment has shown content to actually be at least as valuable if not more important than incoming links for high-ranking sites. As an example, I have two web-blogs with Google rankings of 2 and 3 respectively which have virtually no incoming links only a lot of content. In these cases content proves extremely valuable. These blogs are relatively young.

The author makes an attempt to explain Googles algorithm but fails miserably to make a point, and serves no purpose in advancing SEO knowledge and very little is mentioned about the Google “Sandbox” which is the initial purgatory new sites are sent to while Google decides a web sites worthiness. Understanding the sandbox in extremely important so the Webmaster pro or amateur realizes page ranking comes with sweat equity and patience.

My largest disappointment came when visiting the authors web site which was not up to date and had several “dead links.” At this writing his Google site ranking is 5/10, which is very good but one must practice what they preach and these instances were glaring errors. Another problem is the author spends time discounting the use of “Frames/Frameset” but his site uses frames as viewed in the source code. If they should be avoided why does his site contain them?

I recommend this book if purchased with a deep discount. Next thoroughly read and digest the research information at www.marketingexperiments.com and incorporate all your information and experience into a business plan using their template. In combination with SEO for Dummies your site will be enhanced for SEO and you’ll have a deeper understanding of Google and other methods of SEO to increase site traffic as well as page ranking.

Product Description
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.

Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can

• Gain greater visibility for your site
• Advance your position in the rankings
• Avoid techniques that cause search engines to bump your site to the end of the list
• Make pay-per-click advertising pay off

In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2^nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you

• Become familiar with search engines and search directories and find out which keywords work
• Build your site with techniques that search engines like and avoid the ones they don’t
• Register your site with the top search systems and get it listed in directories
• Find out why links are important and see how to get other sites to link to yours
• Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising
• Discover the common mistakes that make Web sites invisible to search engines

There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2^nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!

Click Here to see more reviews about: Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) (Paperback)

Unlike Peter Kent’s other book called “How to Make Money Online with eBay, Yahoo!, and Google” this book is awesome.(The other book I just mentioned is NOT recommended AT ALL.)

In an easy-to-understand language (as all Dummy books are) it tells you how to set up and use Pay Per Click (PPC) marketing to get web traffic.It doesn’t start off in the complete newbie mode like some books (i.e. turn on your computer, establish an Internet connection, go to a search engine…)It doesn’t waste a lot of time trying to bring a complete computer illiterate up to speed (since there are other Dummy books to do that).It gets right to the nitty-gritty.

It talks about a lot of things I didn’t know about PPC marketing and how to maximize the technology to get the most amount of traffic to your website.

Truthfully I’m not a huge fan of the Dummy book series and try to avoid them as much as possible since they tend to cover too much super basic information before getting to any real meat.

However, I’ve noticed that specialized Dummy books like this one versus the general Dummy books (like Computers for Dummies, the Internet for Dummies, etc.) have a lot of useful information very specific to the title of the book.It assumes that the reader doesn’t have to be taken by the hand to first understand what a computer is then what the Internet is before understanding Pay Per Click marketing.It just jumps right in and that’s great.I think I will get more of these specialized Dummy books in the future.

This book is highly recommended if you really want to understand PPC marketing which, if you’ve noticed, there aren’t a lot of books on the subject out there yet.

Product Description
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

• Use the right keywords to trigger your ads
• Figure your breakeven point
• Write ads that reach your customers
• Calculate return on investment
• Use geo targeting
• Track your ad results

From the Back Cover

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide!It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

• Use the right keywords to trigger your ads
• Figure your breakeven point
• Write ads that reach your customers
• Calculate return on investment
• Use geo targeting
• Track your ad results

Click Here to see more reviews about: Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech)) (Paperback)

I suppose with an average of 5-Stars my review ranking makes me the curmudgeon since I offer only 3-Stars. Dummies books many times become complicated because they flounder around instead of getting straight to the subject matter, this book is no exception. While offering a plethora of important and valuable information the writings start, stop and go back and forth too often. I was armed with a highlighter and notepad but found myself constantly referencing back and forth, forced to re-read passages to collect all the data important to optimize according to the authors recommendations.

An example is discussing topics, which engage the readers interest only to suddenly stop with, “More on this subject in Chapter X.” Ok, so I put my highlighter down until later. This becomes frustrating. Discuss highlights in the book with an introduction and get to the point in one place, not later in several places. The checklist offered on the inside cover is a nice highlight and covering the topics once again in an introduction should be enough and will lead to less confusion.

As with all tech books, without any fault to the author, the subject matter becomes dated quickly. This is the case with SEO for Dummies but the basics offered are valuable as a starting point in optimizing your web site. Although keywords, content and reciprocal linking are stressed heavily, my own inadvertent experiment has shown content to actually be at least as valuable if not more important than incoming links for high-ranking sites. As an example, I have two web-blogs with Google rankings of 2 and 3 respectively which have virtually no incoming links only a lot of content. In these cases content proves extremely valuable. These blogs are relatively young.

The author makes an attempt to explain Googles algorithm but fails miserably to make a point, and serves no purpose in advancing SEO knowledge and very little is mentioned about the Google “Sandbox” which is the initial purgatory new sites are sent to while Google decides a web sites worthiness. Understanding the sandbox in extremely important so the Webmaster pro or amateur realizes page ranking comes with sweat equity and patience.

My largest disappointment came when visiting the authors web site which was not up to date and had several “dead links.” At this writing his Google site ranking is 5/10, which is very good but one must practice what they preach and these instances were glaring errors. Another problem is the author spends time discounting the use of “Frames/Frameset” but his site uses frames as viewed in the source code. If they should be avoided why does his site contain them?

I recommend this book if purchased with a deep discount. Next thoroughly read and digest the research information at www.marketingexperiments.com and incorporate all your information and experience into a business plan using their template. In combination with SEO for Dummies your site will be enhanced for SEO and you’ll have a deeper understanding of Google and other methods of SEO to increase site traffic as well as page ranking.

Product Description
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy – that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks.

This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to:

• Plan a search engine strategy
• Build pages that offer visibility
• Make your site rank high with the most important search engines
• Avoid things that search engines don’t like (and tricks that might actually get your site penalized)
• Use Google universal search, image search optimization, XML sitemaps, and more
• Choose the right keywords
• Track and measure your results
• Increase your exposure with shopping directories and retailers
• Boost your position with popular links and social networking sites
• Use pay-per-click in ways that get the most bang for your advertising buck

Search Engine Optimization For Dummies, 3^rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!

Click Here to see more reviews about: Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) (Paperback)