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Review of Web Design: A Beginner’s Guide (Beginner’s Guide (Osborne Mcgraw Hill)) (Paperback)

March 11th, 2010 No comments

Web Design: A Beginner's Guide (Beginner's Guide  (Osborne Mcgraw Hill))I taught a Web design course in which I used both of Wendy Willard’s books (Web Design: A Beginner’s Guide and HTML: A Beginner’s Guide). There is overlap, of course, but the pair worked quite well as a tandem. In fact, the students gave me a lot of positive feedback on the books. We focused on the Web Design book and used the HTML book primarily as a reference.

Web Design is a very straightforward presentation of design fundamentals. It was refreshing to find in the book so many bits of design advice that I have pedaled. Moreover, the writing is lively and concise.

The publisher makes available a CD-ROM that contains PowerPoint lectures, a test bank, and an instructor’s manual. I can’t comment on the test bank — I seldom use them — but I found the lectures to be useful as starting points for my own in-class presentations.

The book would be improved by more depth in topics such as navigation, information architecture, and usability. Navigation is mentioned but probably warrants its own chapter in a Web design book.

In sum, this is a very good book for a first course in Web design.

Product Description
ESSENTIAL SKILLS FOR FIRST-TIME DESIGNERS: Learn the basics of Web design from the tutorials and examples in this easy-to-follow, project-based guide. Web design expert Wendy Willard takes you on a tour of the essentials of Web design, from analyzing your needs and planning your site to the nuts and bolts of page development with text, graphics, tables, frames, forms, scripts, and multimedia. You’ll also learn Web authoring technologies like JavaScript, Cascading Style Sheets (CSS), HTML/XHTML, and more. If you want to get started creating effective and efficient Web sites right away, this is the ideal self-paced learning tool for you.

From the Author
When I began work on this book, I performed a search of Amazon.com for the phrase “Web Design.” I found books on everything from HTML to XML, and from Web graphics to Web usability. What is the beginning reader supposed to think? Where should she begin in this huge list of possibilities? With a “beginner’s guide”, of course.

This book covers a lot of ground in a short amount of time. It is an excellent way to discover everything from HTML to XML and from Web graphics to Web usability — ALL of which are important to Web design — without having to read a million different books. The book covers all these topics in a succinct fashion, moving you from the beginning to end while you work on a real-world project.

With that said, this is neither “the second book in a series” or a series in itself. Web Design: A Beginner’s Guide is an introduction into all of the facets of the extensive topic of Web Design.

So you don’t have to read other books on the topic before reading this one, but you can expect to read other books after this one. The idea is that this book might help you determine where you’d like to focus your efforts in Web design and development.

If you’re looking for a well-rounded book to aid in your discovery of this medium and get you started quickly on the right track, this is it.

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Review of How to Do Everything with Your Web 2.0 Blog (Paperback)

January 12th, 2010 No comments

How to Do Everything with Your Web 2.0 BlogDo yourself a favor: don’t judge this book by its (awful) cover. I’ve had this book by my side every step of the way while setting up my very first blog, and I have to say it has been a huge help. Stauffer’s style is direct and engaging, not cutesy. He tells you what you need to know to get started, without a lot of fluff.

I wanted to write a review here because I think this books deserves a big audience, and because the Amazon listing tells you little about what’s covered. So here’s what’s inside:

“Web 2.0 Blog” covers four different blogging platforms: Blogger, TypePad, WordPress, and Expression Engine. So if you’re interested in one of these four, you’ll find the book very helpful. If you are trying to decide which of the four to go with, the book is even more helpful, as you can compare them feature by feature. For instance, you’ll see that while Expression Engine seems quite powerful and flexible, it’s obviously more complicated than the other three. Stauffer does a good job of helping you weigh the pros and cons of each.

The book covers quite a lot in a 450 pages, and it does it very well. There’s even a basic introduction to XHTML and CSS, giving you a peak at how each blogging platform works under the hood. Other topics covered in depth are:
– RSS feeds
– Photoblogs, podcasting, audioblogging, and adding video
– Working with social bookmarking sites such as Digg and Technorati
– using wikis to collaborate with readers
– adding a forum to open the discussion beyond comments
– community and group blogs
– sending e-newsletters to your subscribers
– getting traffic and monetizing your blog

Highly recommended.

Product Description

Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You’ll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis, and even money-making features. It’s time to take your blog to the next level and get more hits, more fans, more friends,and more customers.

  • Learn about different blogging tools, including Blogger, TypePad, WordPress, and ExpressionEngine

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Review of Google AdSense For Dummies (For Dummies (Computer/Tech)) (Paperback)

December 19th, 2009 No comments

Google AdSense For Dummies (For Dummies (Computer/Tech))I hate being harsh, but this book should not be on the shelf. It has to be one of the most disorganized and useless books I ever purchased. You don’t need this book to learn adsense since adsense help function is much more up to date and useful. If the book was even organized enough for a good reference I may not of felt I wasted my money, but not the case.

If anyone gives his book a good review, they are either friends with the author or they can’t tell it like it is. DO NOT BUY!

Product Description
You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.

AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:

  • Register and set up an AdSense program
  • Track results with server logs, AdSense reports, and Google Analytics
  • Boost AdSense income with search engine optimization techniques
  • Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
  • Fine-tune your Web site with beefed-up content to please Google and boost effectiveness
  • Earn more with AdSense for RSS, streaming video, and referral units
  • Design appealing ads and search boxes, and deal with ads from competitors
  • Add video units to your site, design mobile ad units, and understand referral units

In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.

From the Back Cover
Here’s how to earn money from your Web site without selling a thing!

If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more.

  • Fine-tune your Web site – beef up your content for Google’s approval as well as to boost effectiveness

  • Apply Google guidelines – include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair

  • Discover other types of AdSense – use AdSense with video, mobile, and RSS

  • Learn to love units – add video units to your site, design mobile ad units, and understand referral units

  • Get creative – use AdSense as a page element on your blog and design knockout ads and cool search boxes

  • Make them pay – increase your income from AdSense for RSS, referral units, and streaming videos

  • Use some sense – track your results using AdSense reports and Google Analytics

Open the book and find:

  • Answers to FAQs about AdSense

  • Tips for building a content-rich Web site

  • How search engine optimization can boost AdSense income

  • What to do about competitors’ ads

  • Secrets for designing ads with appeal

  • How to set up AdSense for mobile and RSS feeds

  • How the AdSense referral program works

  • What server logs and channels can tell you

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Review of Affiliate Selling: Building Revenue on the Web (Paperback)

November 20th, 2009 No comments

Affiliate Selling: Building Revenue on the WebI have to say that I had high hopes for this book.However, once I received it, I was dissappointed.Everything that is in this book can be found on the Internet.

While this book does provide a lot of information, if you have researched Affiliate Selling at all…anywhere else…you probably already know what’s in this book.

Having said that, if you are looking for a place to start to learn about Affiliate Selling, this may be it.This book is written for the person who knows absolutlely nothing about Affiliate Selling.It goes over places to sign up with and defines what Affiliate Selling is.

Product Description
Discover how you can take advantage of the most rapidly growing form of e-commerce.

Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something.

Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.

Get hands-on advice and guidance on how to:
* Select the right affiliate program
* Implement the required technologies
* Manage content development
* Analyze traffic trends and drive traffic to a site
* Avoid pitfalls and costly mistakes
* Maximize commissions by refining the product mix, placement, and display

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Review of Building Your Business with Google For Dummies (Paperback)

October 17th, 2009 No comments

Building Your Business with Google For DummiesI am the editor of Diabetic Mommy Online Magazine. I want diabetic women to be able to find my site, so knowing the ins and outs of using Google to increase your visibility is essential.

I am not an internet guru by any means. Nor am I well-versed in the wild business jungle of the internet. I am just a stay-at-home mom who has a little site and wants to create a little haven for diabetic moms. I want the same opportunity as the big guys when it comes to making my site findable.

My site wallowed in obscurity for a couple years. I thought that time would allow it to be found. Well time passed, and still nobody could find the site. I searched the internet for information and was bombarded with hype and pipe dreams. All I could find on the net was how to get rich. That would be nice, but my main concern is being findable to moms who are needing help.

So, I got this book and am giving it a whirl. I found it simple and easy to understand. Plus, the author…well…he’s just silly – and I LOVE it. I rarely laugh outloud when reading a book, but a couple times some chuckles escaped.

This text gives a good overview of Googles services Adwords and Adsense and how you can incorporate them into your site and increase your visibility. He makes reference to another Dummies book about Google, and suggests you read that one too. He also talks about site optimization – both having someone else do it, and doing it yourself. Those are the sections that were of huge interest to me. I have to let you know, before you buy this book, it is assumed you know basic HTML and know how to build a webpage. He doesn’t walk you through that – mainly talks about keywords, titles, description, headings, links, networking, etc.

I think this book would be great for both the little guy(girl) like me or for big sites.

I’ve been slowly incorporating the suggestions and have seen some improvements.

So now you are wondering, Hmmmm, seems like she really enjoyed th book, but why 4 stars?

Well, I do appreciate detail. However, I did not like the detail that described setting up and logging into sites (especially when they have instructions on the site). I DO appreciate the detail on setting up Adwords though. I thought it could have been done in fewer words and could have freed up some space for more detail in other areas, such as site optimization. Then again, that’s my subjective opinion, somebody else might think the exact opposite of me!

Product Description

  • The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world’s #1 search engine, with more than 200 million search queries per day
  • Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
  • From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google’s hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
  • Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

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