Unlike Peter Kent’s other book called “How to Make Money Online with eBay, Yahoo!, and Google” this book is awesome.(The other book I just mentioned is NOT recommended AT ALL.)
In an easy-to-understand language (as all Dummy books are) it tells you how to set up and use Pay Per Click (PPC) marketing to get web traffic.It doesn’t start off in the complete newbie mode like some books (i.e. turn on your computer, establish an Internet connection, go to a search engine…)It doesn’t waste a lot of time trying to bring a complete computer illiterate up to speed (since there are other Dummy books to do that).It gets right to the nitty-gritty.
It talks about a lot of things I didn’t know about PPC marketing and how to maximize the technology to get the most amount of traffic to your website.
Truthfully I’m not a huge fan of the Dummy book series and try to avoid them as much as possible since they tend to cover too much super basic information before getting to any real meat.
However, I’ve noticed that specialized Dummy books like this one versus the general Dummy books (like Computers for Dummies, the Internet for Dummies, etc.) have a lot of useful information very specific to the title of the book.It assumes that the reader doesn’t have to be taken by the hand to first understand what a computer is then what the Internet is before understanding Pay Per Click marketing.It just jumps right in and that’s great.I think I will get more of these specialized Dummy books in the future.
This book is highly recommended if you really want to understand PPC marketing which, if you’ve noticed, there aren’t a lot of books on the subject out there yet.
Product Description
Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to
- Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
From the Back Cover
Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide!It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to
- Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
Click Here to see more reviews about: Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech)) (Paperback)
I bought the book because I saw a lot of great reviews about it on amazon.com.But after reading the book, it’s really disappointing because the book is just very shallow about web marketing…It’s also very repetitive and all it says is very general, it doesn’t really cover much on strategic web marketing. A lot of the articles on the many web marketing sites or newsletters out there are much more helpful than that book.It doesn’t tell much except for mentioning repeatedly how good content, customers registration and email newsletters are important for relationship marketing… It doesn’t provide any resource at all for the readers to create good content, to build a customer email database or to launch an effective promotion or marketing campaign, i don’t recommend this book at all.