Review of Advanced Book Marketing – A very easy way to mass market books effectively – a publisher’s insights… (Perfect Paperback)
I’ve had 30 books published over the past 25 years by numerous publishers (see www.boomerbookseries or Amazon.com or Amazon Kindle or Google Othniel Seiden) and with all my experience this book has taught me lots of new tricks of the trade I intend using from now on.I’ve learned through the years that though my publishers have always promoted my books and me the best promotion comes form my own efforts.This book has given me GREAT new ideas and ammunition to get that job done.
Othniel Seiden
Product Description
If they don t know who you are and they don t know the title of your book… How are they going to know it is the answer to their problems?
Publishers have been trying their best to answer this question since the age of the printing press. How do you put your books in front of potential customers when they aren’t looking for you to begin with? Most authors don’t start out with a fan base and most have not done their homework to enter the market with a big splash – and with the advent of the digital press, more and more authors are reaching the market before they’ve had time to develop a reasonable marketing plan…
Relax, there is a great, proven, simple method that expert booksellers have been using since the beginning called Associative Marketing. You put this method to work for you and it will boost your sales significantly.
It’s not a matter of getting them to notice you and your book, it’s putting your book where your customers are already searching for answers, and everyone wins…
So, what is the secret formula to get your customers to find you?
Associative Marketing
Advanced Book Marketing will teach you many ways to use the concept of Associative Marketing to help you advance your book sales tremendously!
Table of Contents
Advanced Book Marketing
A Publisher’s Secret to Selling More Books by EJ Thornton
Introduction: Lessons Learned from a Literary Agent
The Premise of Advanced Book Marketing
Publishing Isn t the Objective (getting your book read is…)
Basic Book Marketing
Ask Several People to Review Your Book
Case Study: Getting the Endorsement
Beginning to Create Word of Mouth Sales
Exercise #1: Figure out what they’re saying
Since Books Have Been Sold in Bookstores
Exercise #2 Identify the Shelves
The Reverse Search Engine
Angel On Board’s Path
Name Your Books VERY Deliberately
Case Study: Promise of Whale Song
Season the Web NOW
Case Study: Solar Position Algorithms
Promise them Something Great
Did You Create a Press Kit Yet?
The Easiest Way To Write An Effective Author Bio
Case Study: About EJ Thornton
The Interview Questions
Case Study: Angel On Board’s Interview Questions
Now You Have a Great Set of Tools
It’s Your Website, Can you win the Internet Trifecta?
Why Blogs Work
Why Blogs Don t Work
Other Tools on the Internet
Caution: Don’t Bait & Switch
Get Your Book Listed with an Online BookSeller
Sell Books Just To Sell Books
Recommend other People s Books
Exercise #3: List all the Top 10 Books You’d Recommend to Someone Else
Case Study: Daedalus Rising
Fully Acknowledge All Of Your Sources
Exercise #4: List all the Books You Cited in Your Book (and why)
Make a List of Your Author Experience
Exercise #5: List all the Books You ve Written or ever Contributed to
Case Study: Boomer Book Series
Tap into the Tools of the Mega Online Booksellers
Case Study: The Children
What Your Amazon Rank says About Your Book
Loverage
Taking Referrals A Step Farther
Case Study: Quit Smoking Now
Keep Everything
Give it Away
Perceived Value
Case Study: What Happens When a Book is Priced Wrong
Stand Behind Your Merchandise
Case Study: Know What They re Really Asking
Putting It All Together
Case Study: The Law of Attraction Made Simple
How To Use Categories
How To Use Classifications
How To Use The Synopsis
How To Use The Bio
How To Use The Interview Questions
About EJ Thornton
About Partner Publishing
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